The phrase “Stay Hungry. Stay Foolish.” has an intriguing and deep history, which ties together personal inspiration, cultural movements, and a vision of the future.
It originated from the final issue of The Whole Earth Catalog, published in 1974. This catalog, created by Stewart Brand and his team, was a collection of tools, resources, and advice for people interested in sustainability, personal growth, and alternative lifestyles. The catalog’s mission was to offer practical advice for a new generation of thinkers, creatives, and adventurers.
The cover of the last issue featured a photograph of a rural road at dawn, symbolizing a path of possibility and new beginnings. Beneath the image, the words “Stay Hungry. Stay Foolish.” were printed, serving as a farewell message from the catalog’s team. These words weren’t just a sign-off; they encapsulated the spirit of curiosity, the willingness to take risks, and the idea of always seeking more, never settling for comfort.
Steve Jobs, when he gave his famous commencement speech at Stanford University in 2005, referred to this quote from The Whole Earth Catalog. He explained how it inspired him during his youth, linking it to his own experiences of exploration, adventure, and innovation. The quote perfectly reflected Jobs’s own approach to life: a relentless hunger for knowledge and a willingness to make foolish mistakes in the pursuit of greatness.
Jobs admired Stewart Brand’s work so much that he later sought out Brand’s autograph, revealing how deeply this phrase resonated with him. Jobs said in his speech, “Stay Hungry. Stay Foolish” was something he wished for himself, and it was his message to the graduating class as they embarked on their own journeys.